Announcing SimpleVerity
by rlucas
Today we’re pleased to announce the name we’ll be going to market with: SimpleVerity.
We think the name SimpleVerity — quite simply — conveys the core of our vision: it should be simple and fast for all parties to a funding transaction to verify the basic facts.
Those of you among our partners and potential customers who’ve helped review names — thank you. Consider this our promise to you to make getting deals done as simple, trustworthy, and straightforward as possible.
We are also indebted to some brands and companies we respect: no, we’re not the love-child of SimplyMeasured and BrandVerity 
In seriousness, though, we do love their straightforward approach to branding and marketing (maybe it’s something in the water up here in Seattle).
We will fondly remember the name “Applied Dynamite” — because we’re still concentrating powerful forces to break through the barriers that hinder funding. But expect to see the name SimpleVerity more and more in the world of crowdfunding, online intermediaries, and specialty finance.
(And for the legal eagles: SimpleVerity™ is a trademark of Simple Verity Inc.)
